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Automated, AI-driven SEO

Rank on page one of Google. No ad spend.

PageNumberOne fixes your site, writes your content, earns your links and gets you cited in AI answers. Every day, on autopilot, for a flat monthly fee.

Free. No card. Report by email.

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Where should we send your report?

Your full scan takes a few minutes to finalise. We’ll email your report as soon as it’s ready.

We may call to talk you through your report.

By getting your report you agree to receive occasional SEO tips and product news from us. Unsubscribe any time.

Built around what search engines actually measure

  • Core Web Vitals
  • Schema.org
  • Google Search Console
  • PageSpeed Insights
  • E-E-A-T
  • AI Overviews
  • llms.txt

SEO vs paid ads

Ads rent you traffic. SEO builds it.

Paid ads stop the moment your budget does. Every page that ranks on its own keeps sending visitors next month, and the month after, and stacks on top of the pages that ranked before it. That is the compounding effect, and it is why organic search is the cheapest traffic most businesses will ever buy.

Paid ads
Traffic while you pay. Gone when you stop.
Organic SEO
Slower start. Then it compounds.
Illustrative traffic over 24 months: paid ads versus organic SEOPaid ads hold steady while the budget runs, then fall to near zero when it stops at month 12. Organic SEO starts slowly and compounds, overtaking ads and continuing to grow.06121824MonthsVisitorsAd budget stopsOrganic SEOPaid ads
IllustrativeIllustrative only, not client data. The shapes show the typical pattern, not a promise.

Why SEO

The long game, played every day.

  • 01

    Traffic that compounds

    Each page that ranks keeps working. New pages stack on old ones, so growth builds on itself instead of resetting.

  • 02

    Lower cost per lead, every month

    Your plan is a flat fee while organic traffic grows, so each enquiry costs less over time. Ads tend to go the other way.

  • 03

    Trust you can’t buy

    Plenty of searchers scroll past the sponsored results. Ranking on merit tells them Google rates you.

  • 04

    Always on

    Rankings work at 3am, on bank holidays and while you’re busy with customers. No bids, no daily caps.

  • 05

    An asset you own

    Content, links and authority stay with your website. Nothing disappears when an ad account is paused.

  • 06

    Found in AI answers

    ChatGPT, Gemini and Google’s AI Overviews lean on well-structured, authoritative sites. Good SEO gets you cited.

How it works

An SEO team, rebuilt as software.

The repetitive work that agencies bill by the hour runs as an automated pipeline, every day, on your site. You get a plain-English report each month showing what changed.

  1. 01

    Audit

    We crawl your site the way Google does: speed, indexing, structure, schema and broken links.

  2. 02

    Fix

    Technical and on-page issues are fixed automatically where we have access, or sent to you as ready-to-paste changes.

  3. 03

    Content

    AI researches what your customers search for and writes articles in your voice, published on a schedule.

  4. 04

    Links

    Outreach earns relevant links and local citations that build your authority with Google.

  5. 05

    AI search

    Your site and brand are structured so ChatGPT, Gemini, Perplexity and AI Overviews can find, trust and cite you.

AI search optimisation

Search has a second front page.

More people now ask ChatGPT, Gemini or Perplexity instead of typing into Google, and Google answers many searches with AI Overviews before the first link. Being named in those answers is Generative Engine Optimisation (GEO). It is included in Growth and Page One.

  • Track whether AI assistants mention your brand
  • Structured data and llms.txt that machines can read
  • Content written to be quoted, not just ranked
  • Entity and citation building across the web
  • ChatGPT
  • Gemini
  • Perplexity
  • Claude
  • Google AI Overviews

Pricing

Agency results, without the agency invoice.

Traditional SEO agencies often charge thousands a month. Automation does the repetitive work, so you don’t pay for hours.

  • Starter

    Fix the foundations and start climbing.

    £59/mo

    Billed monthly. Cancel any time.

    • Automated technical audit, every week
    • Fixes for titles, meta, headings and schema
    • On-page optimisation for your key pages
    • Rank tracking for 50 keywords
    • Plain-English monthly report
    • 1 website

    No long contract. Cancel any time.

  • Growth

    Recommended

    Content, local SEO and AI search, on autopilot.

    £109/mo

    Billed monthly. Cancel any time.

    Includes AI search optimisation

    • Everything in Starter
    • 4 SEO articles a month, written and published
    • Automatic internal linking
    • Local SEO and Google Business Profile tuning
    • ChatGPT and AI search visibility tracking and optimisation
    • Rank tracking for 150 keywords

    No long contract. Cancel any time.

  • Page One

    The full stack, for businesses that want to own their market.

    £149/mo

    Billed monthly. Cancel any time.

    Includes AI search optimisation

    • Everything in Growth
    • 10 SEO articles a month
    • Backlink outreach, 5 placements a month
    • Full GEO across ChatGPT, Gemini, Perplexity, Claude and AI Overviews
    • Rank tracking for 400 keywords
    • Priority support

    No long contract. Cancel any time.

Add-on for any plan: weekly ranking emails, £9 a month. Every Monday: position changes, top movers, clicks and impressions. Add it from your plan page once you’ve joined.

Prices in GBP. No long contract, cancel any time. Demand is high, so new plans are set up in the order they come in: the current wait is about 2 weeks.

Buy now

You’ve picked Growth, monthly: £109 today. Demand is high, so new plans are set up in the order they come in: the current wait is about 2 weeks.

We’ll email your payment details and reference straight away. Work starts as soon as your payment clears.

WebLothian

Sister service

Need a new website first?

If your site needs rebuilding before SEO can do its job, WebLothian, from the same company, designs and builds it: one person in Edinburgh, from the first call to the finished site.

Add SEO to a WebLothian project and your plan comes at a large discount.

See WebLothian (opens in a new tab)

FAQ

Questions, answered.

What is SEO, in plain English?

Search engine optimisation is the work that helps Google understand your website, trust it and show it to people searching for what you sell. It covers how your site is built, what it says, and how much the rest of the web vouches for it.

How is this different from Google Ads?

With ads you pay for every click, and the traffic stops when the budget does. SEO earns the unpaid results below the ads. It takes longer to build, but the traffic keeps coming without a per-click cost, and it compounds as more of your pages rank.

How long until I see results?

Technical fixes can show up within weeks. Bigger ranking gains take longer: Google’s own guidance says SEO changes typically take four months to a year to have full effect. That is why we run every day rather than in one-off projects.

What is AI search optimisation (GEO)?

Generative Engine Optimisation is making sure AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Google’s AI Overviews can find your business, understand what you do and cite you in their answers. It is included in the Growth and Page One plans.

Do I need to do anything?

Very little. You connect your website once, and the system works from there. Where a change needs your sign-off or access we don’t have, we send it to you ready to paste. You get a plain-English report every month.

Which website platforms do you support?

We’re built for the common platforms, including WordPress, Shopify, Webflow, Wix and Squarespace, as well as custom sites. Tell us yours when you get started.

Is there a contract?

No long contract. Cancel any time from your billing page, or by emailing hello@pagenumber.one. A monthly plan runs to the end of the month you have paid for. Yearly plans are paid upfront and work out two months free compared with paying monthly.

What does the free SEO check include?

We look at your technical health, titles and meta tags, Google Business Profile, blog publishing, structured data and AI search readiness. The full scan takes a few minutes to finalise, and we email you the report as soon as it is ready.

From the blog

Latest from the blog

What changed in Google and AI search this week, and what it means for a small business.

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